#What is rakuten viber plus#

Call Tab: Call screen combines calls and contacts into one screen, increasing traffic and allowing users to see a brands ad before their call.

#What is rakuten viber plus#

Post-call: When a user ends a call on their mobile device, they immediately see a visually rich ad that contains short text plus an image linking to a URL to track user interaction with a brands ad.

Rakuten Viber Ad VariantsĬombining high viewability and robust targeting capabilities, brands can utilise the many mobile ad formats available: Through Viber, brands can become part of the sharing moment that consumers enjoy.

Users are most receptive to Viber ads during breaks (at school or work) or on the road (trains, bus or car). Social and emotional Moments, when people are travelling or not, sharing a Moment with families and friend while apart. While targeting and demographics are a vital component of an advertising strategy, Rakuten Viber also allows brands to connect with consumers within the context of a ‘Moment’. 100% mobile and in-app formats for higher brand safety.Viber’s audience base is mainly urban families and professionals that love travelling, shopping and are always connected.Viber is the #1 messaging app for travellers.In addition to exclusive first-party data and reach, there are many benefits for brands who advertise on Rakuten Viber: Furthermore, Rakuten Viber utilises exclusive first-party data to ensure they’re reaching the right consumer with the right message. As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakuten Viber inventory to reach 1.1b unique global users where they choose to spend their time.Īvailable exclusively through Rakuten Advertising, brands can employ highly-targeted advertising strategies to reach Viber users in a brand-safe environment.

“Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction.Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. “This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets,” Marco said in a statement. Rakuten hopes to merge Viber with its e-commerce online shopping experience. “This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services.” “Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts,” Mikitani said.

Viber is one of many messaging apps available and competes with the likes of WeChat, WhatsApp, Skype and Line.Ī statement from Mikitani praised Viber as “the most consistently high quality and convenient messaging and VoIP experience available.” “Developing this messaging system on our own would have been impossible.” “This acquisition… will take Rakuten to a different level,” said Mikitani, who is also the company’s chief executive. Viber’s 300 million users will now be added to Rakuten’s existing 200 million users, Mikitani told reporters in Tokyo. Numerous reports of an imminent sale surfaced in the last few weeks, but Israeli entrepreneur Talmon Marco tried to quash all speculations about the imminent sale of his company. Japanese e-commerce giant Rakuten has agreed to pay $900 million for call-and-messaging app provider Viber Media in a deal meant to double its digital empire.Ĭontrolled by billionaire Hiroshi Mikitani, Rakuten is the largest e-commerce platform in Japan and the sixth largest in the world – offering services from financing to shopping to online video.